Nestlé Launches New Ruby KitKat

Nestlé’s “Sublime Ruby” KitKat

Japanese adore KitKat (there’re over 350 KitKat ‘Made in Japan’ products in a large variety of flavours), so it is not surprising that Nestlé Japan Ltd has become the first company in the world to commercialise naturally pink chocolate by launching a new ruby KitKat.
Ruby chocolate was unveiled in September by Swiss chocolatier Barry Callebaut and offers a new taste experience, a kind of berry flavour made from the all-natural Ruby cocoa bean with a characteristic pink hue.

Nestlé’s “Sublime Ruby” KitKat

What makes the Ruby chocolate special is the intense taste and colour it achieves without the addition of any flavour or colour.
Nestlé’s “Sublime Ruby” KitKat is created in partnership with Barry Callebaut with the help of chef and patissier Yasumasa Takagi. This flavour is on sale as a limited edition online and at Japan’s Kit Kat Chocolatory boutique stores for 400 yen (US$3.60) per bar.

Nestlé’s “Sublime Ruby” KitKat

KitKat is Japan’s top chocolate brand, and its sales have grown by 50% since 2010. Nestlé opened a new factory in the country in July dedicated to flavored KitKats. The company is also planning to sell them at around 80 pop-up stores across Japan as Valentine’s Day approaches.

Nestlé’s “Sublime Ruby” KitKat

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Written by Slamchica

Aleksandra Arsenovic graduated with a degree in economics and has a master degree in tourism. Since she worked as a travel agent, she has traveled around the world and developed an interest in luxurious hotels and exotic destinations. As a big fashion fan, Aleksandra loves expensive and luxury fashion items. As an editor of Extravaganzi she shares her knowledge about travels, fashion and accessories.


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