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New Black Label Collection by Lincoln Debuted at Pebble Beach

Well known automobile brand of Ford Motor Company, Lincoln has unveiled its new way of personalization. Luxury service brand, called Lincoln Black Label, modelled on those from BMW, Audi…debuted at Pebble Beach and showcased on its all-new MKZ and the MKC Concept among others. “The new Lincoln Motor Company is built on three foundational elements – design, quality and personal service. Black Label represents our highest expression of these elements,” says Jim Farley, executive vice president of global marketing, in a statement.

first look at The Black Label collection

Lincoln’s Black Label collection allows buyers to enhance the style and material quality of their cars, based on three stylish and sophisticated themes: fashion- and theatre-inspired Center Stage (the most dramatic by a long ways, matching an unmissable Foxfire Red headliner and red accents with an otherwise blacked out interior), chocolate-inspired Indulgence (the widest band of Lincoln shoppers, with layered brown tones (“Ganache” and “Truffle”) and a cool, undyed, natural grain wood called Ziricote) and neo-classical Modern Heritage (an ultra-high-contrast white and black treatment with metal flake-imbued wood trim). Each theme offers a range of exclusive, and occasionally dramatic, colours, as well as ultra-premium materials.

first look at The Black Label collection

“Each of the theme-based offerings from Black Label is designed with a specific customer profile in mind,” said Susan Lampinen, group chief designer for colors and materials. “Lincoln Black Label will offer a variety of choices as well as a narrative that speaks to luxury clients – we want them to feel a personal connection with the theme and see themselves in the car.”

first look at The Black Label collection first look at The Black Label collection first look at The Black Label collection first look at The Black Label collection first look at The Black Label collection first look at The Black Label collection first look at The Black Label collection first look at The Black Label collection first look at The Black Label collection first look at The Black Label collection

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Written by Slamchica

Aleksandra Arsenovic graduated with a degree in economics and has a master degree in tourism. Since she worked as a travel agent, she has traveled around the world and developed an interest in luxurious hotels and exotic destinations. As a big fashion fan, Aleksandra loves expensive and luxury fashion items. As an editor of Extravaganzi she shares her knowledge about travels, fashion and accessories.

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