CRUZ, the N°1 Worldwide Port Brand has unveiled a new and elegant design for its classic range. A brand new look designed to retain the elegant style of CRUZ and to give a superior brand visibility. The new packagings will be available worldwide from next March this year and will be rolled out on all the qualities: Tawny, White, Ruby, Special Reserve and Pink. With its distinctive bottle shape the new packagingsmarry both the traditional CRUZ’s attributes – elegance & authenticity with modernity to create a look with a great stand out.
Sabah Bouaka, brand manager says “Our objective with this new look is to combine tradition, status and modernity and I’m delighted with the result: A new range as distinctive in the packaging as it is in taste!”
CRUZ stays true to its identity and heritage while becoming more contemporary.
