Johnnie Walker Platinum Label is whiskey for the holders of the elite, luxury drink for the chosen, for those looking for refined tastes and objects in their environment. As a rare metal by which it was called, this is the richest, most expensive, hand-crafted blend of Scottish whiskey, marketed by Johnnie Walker. The Platinum Label, cost $110 per a bottle, and is designed to fit into the Johnnie Walker line of blended scotches, between the Black and Blue Labels.
All the malts Johnnie Walker Platinum are at least 18 years old. Johnnie Walker confirms its leading position as the best-selling whiskey in the world, and even more strongly positioned in the luxury products market segment that resists the effects of the global economic crisis.