New Look for LABEL 5 Classic Black

LABEL 5, the N°9 Scotch Whisky in the world has unveiled a new and modern look bottle for its Classic Black expression. A brand new look designed to maintain the brand’s relevance in today’s Scotch market and to ensure a maximum visibility on shelf.


The new packaging will be available worldwide from September this year and will be rolled out on all the different sizes of LABEL 5 Classic Black (from 5cl to 200cl bottles). The new packaging marries both the traditional LABEL 5’s attributes such as its colour code (Black, White and gold) – elegance, authenticity and modernity to create a look with a great stand out.

LABEL 5 stays true to its identity and heritage while becoming more dynamic and more contemporary. Aurelie Prat, brand manager says “We are confident that this new look will give LABEL 5 a more eye-catching design on shelf and will attract both new and our loyal LABEL 5 drinkers.”

Tasting notes:

LABEL 5 Classic Black is a great smooth, sweet and delicately fruity Blended Scotch Whisky, with a generous ration of Speyside malt.

  • Appearance: Bright and golden colour
  • Nose: Smoky and slightly peated with delicate notes of fruits and pastries
  • Palate: A delightful blend, well-balanced with a slight smoky sensation emerging
  • Finish: Long and smooth with a hint of wood

Elaborated in Scotland, LABEL 5 is renowned worldwide for its high quality and appreciated for its smooth and contemporary brand image. LABEL 5, ranks 9th on the worldwide Scotch Whisky market and is sold in more than 100 countries.

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