In order to afford consumers to experience the experience, Grande Champagne Cognac Louis XIII, which is considered to be the world’s most complex and prestigious spirit by Remy Martin, has opened a Legacy Experience in a store in SoHo. This program is planned to travel to Los Angeles and Miami later.
Todd Harrison, the founder and CEO of Minyanville Media, and a former vice president at Morgan Stanley, who hosted a group of his friends to experience the experience, was lucky that the experience was not only free of charge but got a limited edition three liter Le Jeroboam as a donation for his foundation Ruby Peck’s auction scheduled to be held this December. The expected value is €16,000, or about $22,750. A typical 750 ml bottle, is $2,300.
The invited guests, which included Peter Atwater, CEO of Financial Insights LLC; Scott Redler, the chief strategic officer at T3 Live, Michael Curcio, the president of E*Trade Securities and Keith McCullough, chief executive of Hedgeye, had a brief champagne toast. Guests were accommodated into a small room with red sofas and a large screen, where they were given a pair of 3-D glasses. The short film, followed by a power point presentation of facts about the legacy of Louis XIII (which was founded in 1874), had images of a bottle of Louis XIII, chateaux, vineyards and antique casks.
After the film, it was the time to taste Louis XIII. Pierre Bollet the Brand Ambassador led the group through every step.It sounded like this: Imagine in 1911, a peasant was working on what you are about to drink. Admire the color, the viscosity. Now let’s take the first nose. Smell it from a distance. Now bring up your glass slowly. The elegant floral notes, the iris, the jasmine. Come closer and the fragrance grows more intense, spicy, complex. Oak and vanilla, incense, dark pepper, freshly crushed. A cigar box.