Nike has constructed a pop-up arena that has been dubbed the “world’s first full-size LED running track” right in the center of Manila, Philippines. The 200-meter-long Unlimited Stadium is derived from the footprint of Nike’s LunarEpic running shoe. Formed into a figure-eight and lined with LED screens, up to 30 runners can partake in a virtual race against themselves.
Runners first set an initial lap time, which is managed through an attachment on each athlete’s shoe, where their competing avatar are then running alongside them on the continuous LED screen — essentially challenging you to keep bettering your best.
This project which takes over an entire city block in central Manila has been created by BBH Singapore who conceptualized the overall project in collaboration with a team of partners.