There are some unique advertisements of some brands which say the least can be described as nebulous. For example, Japanese fashion company Seiren touts the anti-odor properties of its Deoest underwear, and to promote it, they launched limited edition of undeerwear model with the notorious stupidity benefits of having spent days soaking up the fresh Hawaiian air.
Would You Pay $60 For Underwear That Has Been Hung in Hawaiian Air for Two Days?
They claim to sell underwear that has been hung in Hawaiian air for 48 hours, soaking in all the goodness of the clean air and dispelling any possible traces of odor. And, then after hanging two days in the Aloha State, they being taken down and stuffed into individual glass containers.
Deoest Hawaiian Breeze is limited to only 100 pairs and sell for 6,580 yen (US$60) a pair on Seiren’s online shop and Rakuten.
