Swiss jewelery brand Piaget has always designed the most beautiful pieces of jewelry, which appear to originate from some beautiful fairytale. Piaget’s new Possession Collection is unveiled and Olivia Palermo is the face of the campaign. The Possession Collection is in its 26th year, and the brand is looking to bring a more youthful, more playful feel to the line.
More than jewellery, Possession is a lifestyle for the woman who wears it.
Supporting her in all election, giving her freedom, confidence and strength, this magnificent collection is dedicated to the fighting spirit of every woman.
With a beautiful rings, earrings and shiny chic necklaces, Possession collection now has new additions, including new bracelets that can be combined in different ways, depending on the personality, taste and spirit of the ladies that will wear it. Wear them alone or without moderation… Possession, turn and the world is yours! “We want to bring in a new image of Piaget, something younger and fun,” said Thomas Bouillonec, President of Piaget North America. “Piaget today is different from Piaget 50 years ago. We still have a high-quality product, but it is geared toward an active and dynamic woman. We want to invest more in America, make some noise in the market, and educate people so they discover the brand.”
The Possession ring is an 18-karat rose gold ring set with 46 brilliant-cut diamonds, priced at $5,800. Possession bracelets range from a $1,190 rose gold and diamond bracelet to a $65,000 white gold and diamond bangle and cover narrow, wide, gem-set, rose gold and white gold styles. Necklaces, pendants, earrings and watches also feature in the collection.
“Our clients are achievers. They are independent and make their own money,” Bouillonec continues. “Olivia is young, successful, fun, and beautiful; that’s why we chose her. She is stylish and has a lot of fun with her surroundings. She’s a great lady and she’s achieved a lot.”