Pierre Ferrand has introduced its new Cognac, titled 1840 Original Formula as a revival Cognac made in the style of the 19th century. It has been launched in New Orleans, first this July 2011 in honor of the fact that New Orleans is a town famous for its Cognac cocktails, from the days of the old Sazerac saloon and even before. This mixable Cognac was created by Ferrand president Alexandre Gabriel, cellar master Christian Guerin and cocktail historian David Wondrich to celebrate the era of the classic, three-star Cognac.
Pierre Ferrand Cognac 1840 Original Formula is bottled at 45% alcohol by volume (90 proof) and is best served in cocktails or sipped, because it is much stronger than the rest of the Pierre Ferrand range, which is bottled at 80 proof. 1840 Original Formula will launch nationwide on August 1 and will have a suggested price of $45,00 for a 750ml bottle.
Beginning in July 2011, more than 35 restaurants and bars in New Orleans will feature cocktails made with 1840 Original Formula including the famed Carousel Bar at the Hotel Monteleone, the home of Tales of the Cocktail.