(Stuttgart – Press Release) – The fashion collection which luxury brand Porsche Design is presenting for the autumn/winter season 2011 is its most extensive ever. For the first time the range includes, as well as the men’s collection and ladies’ leather jackets, ladies’ wear and premium jeans. One world novelty is the P’1140 RawTec Blazer – a real eye-catcher. The luxury brand’s new fashion collection will be available from September 2011 in Porsche Design Stores worldwide.
Purist and timeless: the brand new men’s and women’s P’1140 RawTec Blazers are the ultimate embodiment of these maxims of Porsche Design. Through the use of finest full-grain lamb leather, which has been coated on the inside, the leather jackets go completely without lining. Therefore they are not only striking in appearance but also supremely comfortable to wear. The secret of their attraction lies in the first class workmanship and the unusual crafting, true to the manufacturing concept which accords great importance to detail and which comes without any duplication of materials: The leather is put edge-to-edge, sewed by a zig-zag stitching – also without overlap – and fused with a tape. The result is a unique lightness and an exceptionally purist look.
The fact that the products in the new Fashion Collection are intelligently cut and excellently crafted is also reflected in their perfect fit. The uncluttered line and classic sporting design appeal to connoisseurs of all ages and give the luxury brand’s Fashion Collection its distinctive look, unmistakable even at first sight.
One highlight for the winter season is the P’1140 Aviator Jacket – also available in a women’s and a men’s cut. The lambskin jacket is manufactured from Spanish Merinillo, which is characterised by its lightness and at the same time ensures an optimum body climate. An additional button-on stand-up collar guarantees warmth for autumn storms or snowy winter days. The capacious fitted pockets and shoulder patches underline the style of the Aviator Jacket, whose look has been inspired by traditional pilot’s jackets. Like the other items in the collection, the lambskin jacket is distinguished by its meticulous crafting and uniquely comfortabe fit. The classic sporting design fits seamlessly into the clothing range and harmonizes perfectly with the other products in the Fashion Collection.
Porsche Design is a luxury brand with a special focus on products that are technically inspired. The brand Porsche Design was founded in 1972 by Professor Ferdinand Alexander Porsche. The products are the embodiment of functionality, timelessness and purist design. They impress by the technical innovations they incorporate. The product portfolio includes watches, sunglasses, luggage, electronic products, a line of fragrances for men as well as a sport and fashion collection. All products of the brand are designed at the Porsche Design Studio in Zell am See, Austria, and are sold worldwide in the brand’s own stores, in franchise stores, shop-in-shops, quality department stores and exclusive retailers.