Prada coped to put its signature on pastry. Last year Prada attempted to acquire Cova Montenapoleone SpA, the holding company for CaffeeCova café, luxe patisserie spot in Milan, but they lost the deal to LVMH. But, this time Italian fashion house was lucky with Milanese historic pastry shop – Pasticceria Marchesi. An official statement says that Prada Group acquired a majority stake of 80% of Angelo Marchesi srl, owner of the pastry founded in Milan in 1824 and located in Via Santa Maria alla Porta 11 , just off the intersection of Corso Magenta and via Marvel.
Prada CEO Patrizio Bertelli, said “Marchesi represents a symbol of Milanese excellence and I am happy we have stipulated this agreement with the family that founded the historic brand.” He also added they have no plans to mess with traditional pastries and high quality chocolates Marchesi offers to its loyal customers.
This sweet purchase continues Prada’s quest to invest in further developmental projects, both in Milan and internationally. To wit: the brand is currently financing the restoration of Galleria Vittorio Emanuele II (Prada’s first-ever retail outpost opened in 1913), one of the oldest shopping malls in the world, in conjunction with Versace.