New York designer Karim Rashid has created a set of bottles for drinks brand Pepsi. New range, dubbed Pepsi Prestige Bottle was unveiled at the ‘Mix It Up’, an immersive, interactive space dedicated to design collaborations and exhibitions by leading talent held during this year’s Milan Design Week. Working in collaboration with parent brand PepsiCo, Rashid has created three aleek and modern aluminium bottles. Colours and patterns are different for each of the brand’s carbonated soft drinks – Pepsi, Pepsi Light and Pepsi Max beverages.
Moreover, PepsiCo asked Rashid to create bespoke barware accessories, including an ice bucket, glassware and tray, to complement the newly introduced Prestige Bottle.