“It’s great to find a brand that celebrates strength and individuality,” said Rihanna about her lastyear’s fashion collaboration with PUMA. Barbadian singer Rihanna and her Fenty label will work with PUMA to design and customize classic PUMA styles as well as create new styles to add to the PUMA product portfolio. Now, PUMA Women’s Creative Director has called upon Rihanna and musician and record producer Travi$ Scott to co-star in her new PUMA campaign.
The rumored couple appears side by side in the promo photo. A shirtless Travi$ rocks black leather joggers, while RiRi debuts her new shoe, The Creeper, which remixes the classic Puma Suede design with a little bit punk and a little bit rebel.
Puma by Rihanna is now available for presale on Puma.com. with a global rollout from September 18. The Creeper now retails for $120.