American fashion house Ralph Lauren has unveiled its latest vintage line. Launched with its own e-commerce site, the RL Vintage gives customers the opportunity to purchase specially selected, vintage items from its founder’s personal archive online.
Each season, Lauren will focus on a single theme chosen from four decades of Ralph Lauren creations. This season the spotlight will shine on rare pieces of clothing with Western motifs (serapes, old silver, turquoise), the style he is famous for sporting himself.
Ralph Lauren said: ”I am happy to welcome you to RL Vintage, a very personal experience for collectors who share my love of craftsmanship, patina, heritage and personal style. Since my childhood, I have been drawn to old things: faded workshirts, weathered jean jackets, military uniforms, Navajo blankets, handcrafted furniture, paintings, photographs and all kinds of vintage vehicles – from a dented pickup to a bold Bugatti. I love their stories, each artist’s hand and their enduring style. These are the things that have inspired everything I do.”
Collection Highlights are Flag Sweater (created specifically for a Life Magazine), Lambskin Shirt Jacket (a hand-painted motif reflects Native American ledger books), Serape Robe Coat (a traditional Mexican serape becomes a statement of feminine glamour), Beacon Shawl Coat (the patterns and colors of an Indian trade blanket reimagined as outerwear) and Suede Fringe Riding Jacket (a scene from a movie inspires a classic American design). Other pieces include Red Leather Cowboy Boots, Denim Workman’s Jacket, Hand-Tooled Leather Satchel etc. Each piece will come with a certificate of authenticity.
“Not only will we offer these unique items, but we’ll also share with you their individual history,” explained the designer. “Because the passion of collectors is always inspiring, we will seek them out and share their journey of discovery with you, as well.”
The site also features a section called “Bring It Back” that invites customers to view a half-dozen creations from across the brand’s history—to begin with, six vintage versions of its famous “polo bear” image—and then vote on the one they most want returned to production.
For more information visit the website now at rlvintage.com.