Ray-Ban enters Formula One. World’s most popular eyewear brand signed a high-profile agreement as sponsor of Scuderia Ferrari, to be unveiled during the Formula One weekend in Silverstone, UK. As part of the sponsorship, the Ray-Ban logo will appear on SF16-H Ferrari’s Formula One car livery. Matching the audacity, ambition and adrenalin of the racetrack, Ray-Ban takes it up a notch with state-of-the-art design and technology, pushing the limits to meet new challenges with high performance style – introducing the exclusive Ray-Ban for Scuderia Ferrari Collection.
With this sponsorship, the Ferrari racing red and the Ray-Ban red merge into one single color putting the champion eyewear brand in a prime position in Formula One.
Cutting edge materials provide retro classics with a racy new lease of life, while an unmistakable color palette of blazing Ferrari red and Modena yellow is used to striking effect.
Aviator, Caravan, Erika and Wayfarer are but a few of the recognizable models, each debossed with Ferrari branding alongside the iconic Ray-Ban logo.