On April 18th, Leading Scotch Whisky Brand LABEL 5 will broadcast their new “WorldmiXperience” Campaign on Facebook. Five lucky LABEL 5 fans (2 Australians, 1 Lebanese and 2 Belgians – the winners of the #CATCHTHE5 contest – an Instagram contest asking to take photos of 5) will have the task to spread the spirit of LABEL 5.
For 5 days in New York, they will have to solve 5 challenges, all based on the brand’s DNA – convivial, open-minded, modern. Their mission will be: to get a maximum of High 5 at Times Square, create a flashmob in the form of 5 with the help of street dancers, learn how to make the signature cocktail “5 Senses” in 25 seconds, make a graffiti representing a 5 at 5Pointz the graffiti Mecca, and walk down the 5th avenue wearing a modern and interactive t-shirt.
During the show, the LABEL 5 Facebook page will be regularly updated with photos, interviews and videos from the different missions. Through watching the WorldmiXperience on Facebook LABEL 5 are invited to explore and discover the essence of LABEL 5 and to try to win great prizes with games related to different missions.
WorldmiXperience will run from the April 18th to the April 22nd.
To remand, last September LABEL 5 launched an interactive campaign built on its legendary number. LABEL 5 fans were asked to take pictures that best represent the number 5 with Instagram. The campaign ran in many countries across the world and brought in over hundreds pictures! The 5 winners won a fantastic prize: the opportunity to go to NEW YORK with one amazing mission: to reveal the philosophy of LABEL 5 with WorldmiXperience.