Rizzoli and Ducati Perpetuated 90 Years Of Italian Bike Builder

Rizzoli and Ducati

Rizzoli and Ducati have teamed up on a new book to be published this February that covers nine decades of some of the most beautiful bikes in the world.
2016 isn’t a year like any other: in fact, it coincides with the celebration of the nineteenth anniversary of Ducati, born on July 4, 1926, almost like a dream, thanks to three brothers – Adriano, Bruno and Marcello Cavalieri Ducati – with support from their father Antonio.

Rizzoli and Ducati

Ducati’s story is now told in a collector’s volume, an evocative itinerary with unique pictures that shed light on the aesthetic research and lines of the Ducati motorcycles. The story of Ducati, with its attention to style and design that, as always, has distinguished the brand from Borgo Panigale, the evolution of Design Ducati through 19 icons of style – from the Cucciolo to the 1299 Panigale S Anniversario, and then the 916 – offers over 150 photos taken by Giovanni De Sandre, in a precious large-format publication.
“Every motorbike of ours must prove it has all the genes of the brand. It must have a sporty style, that is, with adrenaline, muscular, fluid and technical. At the same time it must be a pure, essential design without frills, able to express lightness, high performance and fun while driving. A design that transmits, at first glance, an emotion that anticipates what one feels when driving our motorbikes.” Andrea Ferraresi, Style Centre Director.
The book titled as – “Ducati 90 Years: Stile Ducati: A Visual History of Ducati Design”, will be available for $90 from February 7th, 2017.

Rizzoli and Ducati

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Written by Slamchica

Aleksandra Arsenovic graduated with a degree in economics and has a master degree in tourism. Since she worked as a travel agent, she has traveled around the world and developed an interest in luxurious hotels and exotic destinations. As a big fashion fan, Aleksandra loves expensive and luxury fashion items. As an editor of Extravaganzi she shares her knowledge about travels, fashion and accessories.


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