Neiman Marcus’s famed Christmas Book got the rival. Saks Fifth Avenue is publishing its own holiday gift guide, with merchandise ranging from a $935 Montblanc pen to a $1.35 million diamond ring. The $60,000 Chanel watch and $90,000 chinchilla-and-cashmere blanket are also part of this special offer. The 16-page gift catalog is printed on lush, thick paper that Mr. Briggs, the executive, likened to the type used in luxury jewelry catalogs.
It is an upgrade from the traditional Saks gift guide, with its mix of expensive and less expensive high-end gifts. The catalog is set to be handed out or mailed starting this week to customers of Saks’s personal-shopper service, called the Fifth Avenue Club.
To add more extravagant for upcoming holiday, Saks decorated the first two stories of its Manhattan flagship with 71,000 computerized lights and a 30-foot-tall garland.