UK-based department store chain Selfridges has unveiled the world’s biggest shoe department named Selfridges Shoe Galleries in London, designed by Canadian architect Jamie Fobert. Located on the award-winning store’s second floor, the super-sized Shoe Galleries will house more than 4,000 shoes from 120 brands, including 35 new labels and more than 30 exclusive styles designed just for the retailer.
35,000 sq ft the mega shoe hall is the largest shoe department in the world. Bigger than the huge ground floor of London’s Tate Modern, it has taken 3 years of planning and 300 days of construction.
The ground-breaking space will also include 11 ‘apartment’ boutiques for premier labels like Christian Louboutin, Jimmy Choo, Chanel, Dior, Fendi, Prada, Gucci, Tod’s, Repetto, Ugg and Topshop, which will be designed according to the labels’ unique style. The Chanel area is a recreation of Coco Chanel’s apartment, while the Christian Louboutin boutique boasts a red carpet and a trompe l’oeil chandelier.
Ugg Australia hopes to inspire shoppers to buy its sheepskin boots with a chalet-style boutique, while Topshop’s is the brand’s first footwear department outside of its own stores. The department even has its own restaurant, an outpost of French eatery Aubaine, should you run out of steam mid-shop.
Selfridges’ director of accessories, Sebastian Manes, said: The Shoe Galleries will be a new and exciting way to experience shoe shopping within one huge space. The new department will fit perfectly into the essence of what Selfridges is – a place where everyone can find something extraordinary to buy, from the inexpensive to the luxurious.
Selfridges’ Shoe Galleries will open officially on September 23.