Young Zurich-based watch brand SevenFriday introduced its newest collection – the S-Series.
This new S-Series watch pays homage to the brand’s infamous rounded square box with an animation ring that pays its industrial roots forward. As a nod to clean industries, the S1/01 brings industrial essence into clear focus. With recycling emerging as a result of industrial design, the recyclable number 7 transparent animation ring reveals the conscious construction. The translucent nylon allows the stainless steel body and fixing screws to be seen for the first time.
The interface is stripped back to show the complete engine and the hands have been designed with metallic blue and Super-Luminova® for optimal visibility.
Like the ubiquitous valve that patinas with good use, the S2/01 is a study of the hard-working machines that helped define the second industrial revolution. The rhodium and antique brass open design detail surrounded by an antique brass animation ring of the S2/01 shows the deep appreciation for the valve as the workhorse of the industrial revolution. The S2/01 is a noteworthy timepiece that exemplifies for the individual, the pride and progression of its industrial revolution influences.
Paying homage to industrial engines, the S3/01 strips down the watch mechanism to its chassis. The S3/01 lifts the hood on the sophisticated construct of engineering and design. With the hood lifted, the connection between the engine and the chassis is revealed … the engine mount also known as the silent block. The EPDM animation ring and crown protector serves the encasement well with power from the engine movement transferred smoothly to the multi-level interface.