It’s not a joke. Two of Scotland’s best known brands have teamed up to produce a fabric that smell like your favorite whisky. Johnnie Walker Black Label and Harris Tweed Hebrides have created the “smart fabric” which carries a scent called Aqua Alba designed to replicate the scent of Johnnie Walker’s Black Label whisky. According to Johnnie Walker, the cloth smells of “rich malt, golden vanilla, red fruit and dark chocolate tones”. The scent is layered into the fabric throughout the finishing process and is permanently imbued in the tweed, so this aroma will even be able to withstand dry cleaning.
“I have worked with aromas in the past but they were only meant to withstand one dry clean. The process we have devised for Johnnie Walker means that this scent is layered into the fabric throughout the finishing process and is permanently imbued in the tweed,” said Donald Mackay, in charge of finishing at Harris Tweed’s Shawbost mill in Shawbost, Isle of Lewis.
A range of products using Johnnie Walker Harris Tweed and the scent will be unveiled in Berlin later, before being marketed in Germany, Greece and Belgium.