Heineken has teamed up with Apple industrial designer Marc Newson to create a beer version of a Nespresso machine, named The Sub. Described as a “brand new type of object”, this machine for home use is shaped like a small metal beer cask, with a tap at one end. Its body sits on a base with mesh sides and there’s a large red button at the front to turn it on. “This will make available all different types of brands of beer around the world to people who would otherwise never be able to experience them,” said Newson, who described himself as a ‘consistent beer drinker’. “And if they could experience them they would be in a bottle or can, certainly not in a draft format. It’s really a kind of revolutionary shift in terms of this particular product.”
The Sub can be filled with pressurised modules that hold two litres of beer, called Torps, that can be ordered to contain a number of different types of brew from Heineken’s collection of brands. These are inserted horizontally into a circular compartment in the centre of the machine. A handle on the front twists to open and re-seal the device.
The best feature of the Sub is that it will enable home drinkers to pour themselves the exact amount of their preferred beer.
The Sub is available in both silver aluminum and all-black, priced at €249 ($318).