Swarovski, the global leader in cut crystal and fashion jewellery, last week hosted the first ever Sparkling Couture exhibition celebrating the brand’s long-standing relationship with regional and international couture designers. The evening event, held at Madinat Arena on 4th November, showcased exquisite collections by 35 couturiers and six jewelry and accessory labels from across the Middle East and South Asia. Each designer presented one piece, created exclusively for the event, highlighting their innovative use of Swarovski crystals.
VIP guests, press and brand partners experienced a vast exhibition of intricate couture creations along five themes: Bridal wear, Ethnic wear, Evening wear and Modest wear, as well as statement jewelry and accessory, all creatively adorned with Swarovski crystals.
“Couture is an art form that typifies our region, and in bringing together such a diverse group of designers from across the GCC with leading names from South Asia, Swarovski underscores the mélange of talent and cultures which enriches the region,” said Flemming Nielsen, Vice President Sales, Swarovski, South Asia.
He further went on to say that, “With participating couturiers and accessory designers from 11 countries, it is intriguing to see the passion, attention to detail and craftsmanship that defines these designers, and the region as a whole.”