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Swarovski’s First Cruise Ship Boutique Opens On A German Mein Schiff 2

The Swarovski boutique on the Mein Schiff 2 is in a prominent location at the Neuer Wall mall on deck 7
The Swarovski boutique on the Mein Schiff 2 is in a prominent location at the Neuer Wall mall on deck 7

Austrian crystal specialist Swarovski has opened its world’s first cruis ship boutique onboard Germany’s TUI Cruises’ vessel Mein Schiff 2. The architecture and decor of this boutique is Crystal Forest concept.

Gebr Heinemann will own and operate a stand-alone Swarovski boutique in a prominent location at the Neuer Wall mall on deck 7.  We wish Heinemann and TUI Cruises happy sailing and look forward to the opening soon of the next boutique onboard a well-known English cruise ship, said Daniel Swarovski Corp Vice President Travel Retail, Peter Zottl.

The idea of Crystal Forest concept is to highlight the infinite possibilities of crystal and illustrates the company’s deep affinity with nature. A flagship store on Oxford Street in the UK, one of Europe’s busiest shopping streets is one of boutiques that use Crystal Forest concept.

The Swarovski boutique on the Mein Schiff 2 is in a prominent location at the Neuer Wall mall on deck 7
The Swarovski boutique on the Mein Schiff 2 is in a prominent location at the Neuer Wall mall on deck 7

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Written by Slamchica

Aleksandra Arsenovic graduated with a degree in economics and has a master degree in tourism. Since she worked as a travel agent, she has traveled around the world and developed an interest in luxurious hotels and exotic destinations. As a big fashion fan, Aleksandra loves expensive and luxury fashion items. As an editor of Extravaganzi she shares her knowledge about travels, fashion and accessories.

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