Austrian crystal specialist Swarovski has opened its world’s first cruis ship boutique onboard Germany’s TUI Cruises’ vessel Mein Schiff 2. The architecture and decor of this boutique is Crystal Forest concept.
Gebr Heinemann will own and operate a stand-alone Swarovski boutique in a prominent location at the Neuer Wall mall on deck 7. We wish Heinemann and TUI Cruises happy sailing and look forward to the opening soon of the next boutique onboard a well-known English cruise ship, said Daniel Swarovski Corp Vice President Travel Retail, Peter Zottl.
The idea of Crystal Forest concept is to highlight the infinite possibilities of crystal and illustrates the company’s deep affinity with nature. A flagship store on Oxford Street in the UK, one of Europe’s busiest shopping streets is one of boutiques that use Crystal Forest concept.