Swarovski’s new Milan flagship on Corso Vittorio Emanuele opened its doors. Located right in the heart of Milan, literally a minute walk from San Babila, the new space is the company’s third in the city, following two other units in Milan, along with a shop-in-shop at La Rinascente department store. New luxury 3,230-square-foot space which was conceptualized as a “Crystal Forrest” by the brand’s architects is brilliantly laid out on three floors: 1. jewelry; 2. jewelry and other accessories and 3. larger more important crystal objects. The boutique also shows off Swarovski’s ‘Crystal Forest’ design concept, with eco touches including LED lighting and recycled materials.
“Here, we expect to ring up more than 60,000 receipts a year and to welcome yearly between 400,000 and 500,000 visitors,” said Swarovski Italy managing director Michele Molon.
Eva Herzigova dressed in a black choker with a dazzling crystal centrepiece was the star of a launch party on Thursday night.