Swiss startup has bottled air from Switzerland and as such it sells to residents of heavily polluted cities such as those in China and India. According to the company, air is collected from various locations across the Swiss Alps and is compressed into an aerosol can. It comes with an attached breathing aid mask. The air can cost 19.95 Swiss francs ($21) and contain enough air for more than 120 breaths, which is enough for about ten minutes of use.
“This product is for a population who live with terrible pollution every day, a pollution that may shorten their lives and cause debilitating health problems. One can of Swiss air is not the answer to their problems, but it is so nice to be able to breathe clean, fresh air even for a little while,” said the company’s CEO Danny Wurr.
Wurr said he expected his new company to become “a major world player in the new breathable air market,” confirming the first batch of orders had been already completed. He added the company is seeking investors to facilitate its rapid growth.