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TAG Heuer Introduces Two New Watches In honor Of Ayrton Senna

TAG Heuer Ayrton Senna

Created for Ayrton Senna fans, Formula One fans and fans of the watchmaking world, these limited edition models illustrate the continued admiration that the celebrity brand has for the famous driver and the impact he has left.
To commemorate one of Formula One’s most celebrated champions and mark the twenty-five years since his untimely death, the TAG Heuer brand has launched two watches celebrating Ayrton Sena, featuring details that remind us of his favorite watch style and his homeland, namely Brazil.

TAG Heuer Ayrton Senna

A legend in the TAG Heuer past in the world of Formula 1 racing, Senna was once the face of the brand’s first “Crack Under Pressure” campaign in 1991, which was the ideal role for an aspiring, fearless and dedicated Brazilian rider. Today, a quarter of a century after his tragic death, this partnership continues to take the form of two new enchanting watches.
TAG Heuer Carrera Caliber Heuer 02T Ayrton Senna Special Edition 2019
TAG Heuer Carrera Caliber Heuer 02T automatic chronograph model with its diameter of 45 mm, contains a matte black ceramic case with a corresponding tachometer base, and is subtly accentuated by the yellow and green color of the Brazilian flag. Its black rubber and leather straps received green stitches, while its chronograph was decorated with a yellow letter S. The inscription “SENNA” was created in yellow on a fixed tachymeter base made of black ceramics, while the black tourbillon was in position for six hours.
The stylized yellow-green image of the Seine with its distinctive helmet is engraved on the reverse of this model created from sapphire crystal, through which the operation of the Heuer 02T mechanism, which also has a COSC certificate, can be seen. In honor of the number of pole positions Sena has accumulated throughout her career, the model is limited to just 65 pieces.

TAG Heuer Ayrton Senna


TAG Heuer Formula 1 Caliber 16 Ayrton Senna Special Edition 2019
This edition, in honor of the twenty-five years since Sena’s death, contains an engraving of his helmet on the steel back of the case, as well as his name printed in white at 1 o’clock position on a fixed black ceramic base with a tachymeter scale. This model is fitted with a sporty S-shaped bracelet that Sena especially loved, and it has a driver extension that gives all ride enthusiasts the opportunity to wear it over the racing suit.
The limited edition model has a diameter of 44 mm and a bold racing style with red lacquered indices, center second and counter hands. White counters at the 6 and 9 o’clock positions, with the black sub-dial at the 12 o’clock position stand out from the sunray brushed anthracite color dial. This model is powered by an automatically cheering chronograph, Caliber 16.
In the end, we can say that both models for the glorious driver combine challenging design, innovative options and a high-performance style, ideal for anyone who wants to enjoy life in the fast lane.

TAG Heuer Ayrton Senna

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Written by Slamchica

Aleksandra Arsenovic graduated with a degree in economics and has a master degree in tourism. Since she worked as a travel agent, she has traveled around the world and developed an interest in luxurious hotels and exotic destinations. As a big fashion fan, Aleksandra loves expensive and luxury fashion items. As an editor of Extravaganzi she shares her knowledge about travels, fashion and accessories.

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