TAG Heuer used the 2018 Geneva International Motor Show to announce its new partnership with Aston Martin. And, the result – two watches honouring Aston Martin and Aston Martin Racing. These two chronographs showcase the DNA of the British brand. The design of the prestigious TAG Heuer Carrera Heuer 01 is inspired by the geometric shapes specific to Aston Martin’s sports cars, and the technical, sporty TAG Heuer Formula 1 adopts Aston Martin Racing’s lime essence colour.
The first watch is based on the 45mm Carrera Heuer-01 and finished with a more subdued colour scheme than the lime AMR watch. Rather than using the standard Carrera Heuer-01 case, this watch instead has a unique steel centre with shaped lines on the side, which TAG Heuer says is to “evoke speed, the race track and a piston”. Whatever the inspiration, the finishing looks fantastic and a clear departure from other Carrera Heuer-01s.
The highlight of the watch is the dial. Regular readers know that we prefer a conventional dial to a skeleton dial, but here we have something in between: a black honeycomb pattern dial which offers a “semi skeleton” effect and looks fantastic.
The 12 and 6 o’clock sub-dials also have a new design, and the Aston Martin logo sits at the 9 o’clock register. The black and silver colour scheme of the dial is only broken up by the brilliant red tip of the central chronograph hand and red TAG Heuer shield on the ceramic black bezel, which also features “Aston Martin” text.
There’s a unique leather strap (with rubber lining) as the sole option- no bracelet is available at this stage.The other unique aspect of the case design are the revised lugs, which again have a different shape than the standard model.
Aston Martin Racing Formula 1 chronograph uses the standard F1 43mm stainless steel case with a notched steel bezel and a black matte aluminium ring (with Aston Martin Racing text) and a tachymeter scale.
The watch has a black dial with “lime essence” highlights: central chronograph hand, sub-dial hands, inner minuterie flange and of course the Aston Martin wings logo. The dial features grey superluminova® and black gold polished hands, hour markers, as well as a grey TAG Heuer logo.
The watch also offers a bespoke black leather strap (apparently the first time TAG Heuer has offered a leather strap on a Formula 1 men’s watch). The shaped strap features lime stitching and fits perfectly with dial design.