TAG Heuer and Stöckli are both leading names in their fields. TAG Heuer is one of the largest and most desired brand in the luxury watch industry, while Stöckli is outdoor sports brand which has been active in the ski and bike scene for many years. So, it’s expected that cooperation of these Swiss companies resulted in something special – TAG Heuer Stöckli Special Ski Edition.
TAG Heuer Stöckli Special Ski Edition
A first for the watch brand, TAG Heuer skis are produced using state-of-the-art technology with the greatest respect for tradition thanks to the knowledge and expertise of Swiss ski manufacturer Stöckli.
Jean-Claude Biver, CEO of TAG Heuer and Chairman of the Watch Division of LVMH Group stated: “Pioneering, high-tech, precise, high-quality: both our brands have these qualities in common. These two Swiss brands have achieved remarkable success worldwide and are also primarily aimed at young people. TAG Heuer has long acted as Official Timekeeper at the Skiing World Cup and its affiliation with the world of skiing dates back to the 1980s. This is not, therefore, a new strategy, but rather a grateful recognition of this sport which is a pillar of tourism in our country.”
TAG Heuer Stöckli Special Ski Edition
Marc Gläser, CEO of Stöckli added: “This collaboration with TAG Heuer was enthusiastic and very professional from the outset. Both our brands are focussed on performance and high standards in product design. We are very proud to work with TAG Heuer and we are delighted that our skis will soon be available in TAG Heuer stores. They will be an exciting addition to each store and a strong signal for Swiss Made precision products.
TAG Heuer Stöckli Special Ski Edition
TAG Heuer Stöckli Special Ski Edition
