Bentley and Starwood Announce a Global Partnership

  • Signature drive experiences for Bentley and Starwood guests

  • Bentley fleets at flagship St. Regis hotels

  • Explore must-see destinations in world-class Grand Tourers

(Crewe, 16 April 2012) Bentley Motors is delighted to announce a global partnership with St Regis and The Luxury Collection Hotels & Resorts, part of Starwood Hotels & Resorts Worldwide. The partnership underpins the heritage and world-class excellence of both brands, creating signature experiences for guests, residents and customers with driving programmes, special events, brand initiatives and house fleets at flagship hotels around the world.
Bentley Contonental Flyng Spur outside The St Regis Singapore

Bentley Contonental Flyng Spur outside The St Regis Singapore

Starwood’s luxury brands continue to grow globally and so does the global nature of our guests, said Paul James, Global Brand Leader for St. Regis Hotels & Resorts. We are committed to providing experiences that far surpass their expectations, and this partnership with Bentley enables our discerning guests to explore must-see destinations in unparalleled style. Bentley Continental Flying Spur models have been chosen as the house fleet for a new generation of luxury travellers at St. Regis hotels and resorts around the world, from The St. Regis Singapore and The St. Regis Saadiyat Island Resort in Abu Dhabi to the brand’s flagship in New York. In October 2011, St. Regis hosted a bespoke Italian driving tour for Bentley model owners and guests of The St. Regis Rome and the newly opened St. Regis Florence. The Continental Flying Spur combines the exquisite design and peerless craftsmanship for which Bentley is renowned with the dynamics and power of the Continental GT to provide a luxurious and potent motoring experience that has attracted a new breed of discerning customers to the marque. The ability to undertake long journeys in great comfort has been the hallmark of every Bentley, and never has that been better demonstrated than in the iconic R-Type Continental from 1952 and its four-door descendant, the Continental Flying Spur. The model has continued the Bentley bloodline of sporting Grand Tourers derived from the original elegant yet powerful 1957 Continental Flying Spur. Similarly inspired by the most desirable coupé of its day, it delivers awesome performance as well as extraordinary comfort and elegance. Both attributes harmonise with the expectations of discerning Starwood guests. At Bentley, we are committed to maintaining our position as the definitive British luxury car company said Joe Ashworth, head of customer relations at Bentley Motors. It is therefore important that we partner with a pinnacle brand that underpins our own values of craftsmanship, style and sophistication. Our current and prospective customers recognise the heritage of both brands, and with Starwood’s Luxury Brands we aim to broaden the appeal and experience of Bentley. The Luxury Collection Hotels & Resorts, a portfolio of 80 hotels and resorts in over 35 countries, offers unparalleled engagement with some of the world’s most exciting and desirable destinations. Through this partnership, Bentley staged its global media drive of the Continental Flying Spur in 2005 at the Gritti Palace, a Luxury Collection Hotel in Venice. In February this year, Bentley unveiled its newest Continental GT and GTC V8 models at the award-winning Marques de Riscal, a Luxury Collection Hotel in Ilciego, Spain.
Springtime Bentley Grand Tour from Vienna to Salzburg

Springtime Bentley Grand Tour from Vienna to Salzburg

This month, The Luxury Collection and Bentley extend their partnership to Austria with an inaugural drive. The scenic Springtime Bentley Grand Tour from Vienna to Salzburg will last two days and offers guests an incomparable way to experience the country. The journey will showcase four iconic Luxury Collection Hotels including the Hotel Imperial in Vienna and the Schloss Fuschl in Salzburg. The participants of the exclusive drive will have two astonishing options to explore the route through Austria. Both the Continental W12 and the Continental V8 impress with their very own distinctive drive characteristics. Through signature programmes such as St. Regis Aficionado, Journeys by The Luxury Collection and SPG Moments, Starwood will continue to create opportunities for its guests to experience exhilarating driving programmes around the world with Bentley and offer insider access to once-in-a-lifetime St. Regis and Luxury Collection experiences.

New Destinations for 2012 Bentley Continental Flying Spur

Bentley Continental Flying Spur Series 51 Bentley Continental Flying Spur Series 51

A range of 14 Continental Flying Spur ‘Series 51’ design options unveiled

Advanced and intuitive touchscreen infotainment technology introduced on all Continental Flying Spur and Supersports models

(Crewe, England. 11 November, 2010) The Continental Flying Spur and its sporting stablemate the 200mph (322km/h) Flying Spur Speed are the most successful four-door Grand Tourers in Bentley’s history and among the best-selling ultra-luxury saloons in the world. Since its launch, the Flying Spur has achieved extraordinary sales success across the globe in traditional markets like the USA, the Middle East and UK as well as emerging luxury markets such as China and Russia.

Wald International Unveil Bentley Continental Flying Spur Black Bison

Bentley Continental Flying Spur Black Bison by Wald International Bentley Continental Flying Spur Black Bison by Wald International Bentley has put a lot of effort into making the Continental Flying Spur a saloon that offers anything a customer wants and needs. But when it comes to the Japanese, there’s always something to be improved and upgraded and Wald International is known for the rather large number of cars that it has modified. This time, the Japanese tuners rolls out the Black Bison package for Bentley’s Flying Spur. The package is primarily visual, adopting a fresh aero kit comprised of a new front bumper (incorporating bigger vents and LED running lights), side skirts, a rear bumper with faux-diffuser, and itty-bitty little spoilers on the trunk lid and side windows. A quad-pipe exhaust system is also on offer, along with extra carbon fiber trim and spoke-tastic new wheels.

Limited Edition Bentley Continental Exclusively for the Middle East

Bentley Continental Flying Spur Arabia Bentley Continental Flying Spur Arabia Bentley says that the Middle East accounts for 10% of its global sales. So apart from opening up nine new dealerships in Dubai, Doha, Abu Dhabi, Kuwait, Bahrain, Oman, Jeddah, Riyadh and Al Khobar, the Flying B has released two special edition Continental models, designed exclusively for the Middle East market. Called the Bentley Continental Flying Spur Arabia and Bentley Continental Flying Spur Speed Arabia, the two new models exhibit more power, more elegance and more style. The Flying Spur Arabia boasts of the standard 6.0 liter twin turbo W12 engine with 552 bhp (412kW) and 650 Nm (479 lb-ft) of torque while the Flying spur Speed Arabia gets that engine tuned upwards to 600 bhp (449 kW) and 553 lb-ft (750 Nm), allowing it to speed from 0 to 100 km/h in just 4.8 seconds and adding 10 km/h to the top speed, now at 322 km/h (200 mph).

Bentley Continental GT Design Series China and Flying Spur Speed China – Unique Special Edition Models for China

China is, perhaps surprisingly, a big market for Bentley. Since starting Chinese sales in 2002, sales have grown tenfold, making the Asian country Bentley’s third-largest market. Stats reveal that 421 Bentley’s were sold in China in the year 2009 alone. And so it makes sense that the brand would offer a couple of China-exclusive special editions, both of which has been unveiled today at 2010 Auto China Motor Show.
Bentley Continental GT Design Series China Edition Bentley Continental GT Design Series China Edition To make sure they’ve covered the bases – at least for this year – Bentley have produced a Special Edition China model of both the Continental GT and the Flying Spur (and no doubt a Mulsanne next year). As one might expect from the name, the new Continental GT and Continental Flying Spur Speed are distinguished largely by cosmetic changes. You can see the Orange and Magenta exterior colors, which make their debut on the Design Series China models. Inside, the cars get a unique, three-toned leather interior with accent and insert colors.