Ralph Lauren Launched The RL Gang: A Magically Magnificent School Adventure And Continues Children’s Facebook Contest

RL Gang RL Gang This spring, Polo Ralph Lauren expands its shoppable children’s online storybook collection with the introduction of The RL Gang: A Magically Magnificent School Adventure. Showcasing Ralph Lauren Childrenswear Spring 2011 collection, the new RL Gang video is narrated by award-winning actress and mother Uma Thurman, and launched globally yesterday on RalphLauren.com/RLGang and Bloomingdales.com/RLGang. This is Ralph Laurens second RL Gang virtual childrens book. The book will be available beginning March 3 for $16.95 and readers can purchase a hard copy or download a digital version on Tikatok.com/RLGang and BarnesandNoble.com. Hard copies of the book will also be available at select Ralph Lauren stores.