This spring, Polo Ralph Lauren expands its shoppable children’s online storybook collection with the introduction of The RL Gang: A Magically Magnificent School Adventure. Showcasing Ralph Lauren Childrenswear Spring 2011 collection, the new RL Gang video is narrated by award-winning actress and mother Uma Thurman, and launched globally yesterday on RalphLauren.com/RLGang and Bloomingdales.com/RLGang.
This is Ralph Laurens second RL Gang virtual childrens book. The book will be available beginning March 3 for $16.95 and readers can purchase a hard copy or download a digital version on Tikatok.com/RLGang and BarnesandNoble.com. Hard copies of the book will also be available at select Ralph Lauren stores.