Aston Martin Plans to Create Customized Cars for Their Opulent Owners

Aston Martin is planning on expanding their customization services, allowing clients to build individual cars from scratch. Speaking with AutoExpress at 2010 Geneva Motor Show, Aston Martin design director Marek Reichman revealed that he would like to lift the bar when it comes to the personalization of cars.

Aston Martin Vanquish S

He hopes to form a team of engineers and designers, mostly those who work on the largely hand-crafted One-77 supercar that would build any model a customer could ever dream of. The customization would include everything from just sprucing up interiors to completely re-bodied cars sitting on Aston Martin mechanicals.