Hobbit Themed Green Dragon Pub Opened in Hobbiton, near Matamata, New Zealand
- 100,000 visitors to Hobbiton Movie Set Tour, up from 11,000 visitors in 2002
- 90 per cent of people doing the tour are overseas tourists
- $200,000 Matamata’s iSite transformation into a Gatehouse
- $100 million Warner Bros have spent promoting the Hobbit movie


