Mercedes-Benz Cars Advanced Design Studios has partnered with American fashion designer Jeremy Scott, to give Smart Fortwo Electric Drive even more fashionable look. The result of this creative cooperation is winged smart – named forjeremy. Internationally renowned eccentric designer, has implemented his vision of fashionable Smart Fortwo by adding it a pair of wings – his familiar trademark.
Fashion Designer Jeremy Scott gives wings to the Mercedes-Benz Smart Fortwo Electric Drive
“For me, wings mean freedom, a sense of weightlessness. Because of this, I definitely wanted to have them for the smart electric drive in order to convey the way it frees the environment of noxious emissions and symbolizes the new lightness of mobility,” explained Scott.
Beside the wings made of transparent fiberglass and decorated with rocket-shaped elements that light up like igniting rockets to form avant-garde rear lights when the brakes are applied, a custom set of propeller-inspired wheels give it even more harsher look. “Transparency was a very important factor for me, since it represents lightness and space,” he added.
The smart forjeremy is painted in bright white, and that colour prevails inside the car, where Scott has used white nappa leather for the instrument panel, seats and door trim. Whilst the instrument panel features minimalist seams, the seat insert areas and the centre panels in the doors boast extravagant diamond stitching. The gleaming chrome surfaces of the main door trim and typical smart elements such as the closing handles, the side boomerangs of the instrument panel and the characteristic rings on the dashboard instruments form an elegant contrast to the matt white.
Smart is the first auto brand that allowed the fashion designer to make changes to the vehicle’s body, on a car that will be produced.
As Head of Mercedes-Benz and smart design Gorden Wagener explains: “Cooperations with fashion designers are normally limited to selecting interior materials and interior and exterior colour schemes. With Jeremy Scott, however, we wanted to go one step further and integrated the typical wings as a central design element in the vehicle body. This was quite a challenge, because it was not just a case of creating a showcar, but rather of creating a near-series study with the potential for licensing it for road use in the future.”
The smart forjeremy showcar, which will be launched next year as a limited special edition, has just made its debut at the LA Auto Show.
Smart Fortwo Electric Drive Got a Pair of Wings Thanks to Jeremy Scott
An electrifying love story between internationally renowned fashion designer Jeremy Scott and the smart fortwo electric drive resulted in a fascinating showcar: the smart forjeremy.