Once again Stella McCartney has been chosen to create the kit for Britain’s Olympic and Paralympic teams. British fashion designer had a commercial and critically acclaimed women’s range with Adidas since 2004 and that was the first time a sports brand teamed up with a high-end designer, so it made sense for them to ask her to design the kit for London 2012. Despite a few criticisms, replica kits sold out. Now, for the 2016 Olympics to be held at Rio de Janeiro, Adidas decided to hire McCartney for the second time to design kit for British athletes.
New designs feature a specifically designed coat of arms by the College of Arms, which provides the basis for the iconography across the entire Olympics and Paralympics range. Alongside the coat of arms, each garment features the red, blue and white colours of the Union Flag.
According to the design team, each garment is 10 per cent lighter than the previous kit in 2012 and makes use of Adidas’ Clima technology – a range of specially developed materials which conduct heat and sweat away from the body.