The Bull is an exclusive draft tower designed by Pininfarina for Jupiler. Only 15 pieces of The Bull will be installed in exclusive clubs in Belgium. The first sculpture was unveiled at the Versuz Club on December 7th. The idea came after Jupiler wanted a new and innovative design for a dispensing unit at the market. The intention was to create something which best describe Jupiler’s strongest values – passion, vigour, masculinity – mixed with the Pininfarina DNA made of elegance, purity and innovation.
The Bull – Pininfarina-Designed Draft Beer Tower For Jupiler
The bull – the symbol of Jupiler – and movements are the basis for the Pininfarina designers penned smooth and elegant lines while bringing them organic, harmonious shapes to life. The Bull is a unique beer tap on a solid backbone tranquility surrounded by three “ribs” which form the draft towers. A fourth rib creates balance and dynamics, while hosting a backlighted logo that, together with the bull’s face on the base, strongly communicates the soul of Jupiler. Also, the choice of color is not coincidentally, red and metal create the iconic and elegant structure and laying the emphasis on mix of passion and innovation.
The Bull was conceived as an evolution of the classic draft tower: from a functional object to a central piece of furniture able to enhance the personality of the environment. In this direction, Pininfarina has designed also the bar in order to deliver a complete Jupiler experience.
The Bull – Pininfarina-Designed Draft Beer Tower For Jupiler
