The Glenlivet, the world’s No. 2 single malt Scotch whisky, has decided to spark our interests by launching The Glenlivet Alpha; a new, mystery expression released without cask information or tasting notes. This mystery Single Malt Scotch Whisky is packed in black bottle without declaration. Also, barrel tasting notes, or information not included in the package.
Nikki Burgess, International Brand Director for The Glenlivet, says: “The Glenlivet is famous for its smooth, full bodied flavour and with the launch of The Glenlivet Alpha we’re excited to be exploring this in an original way. This is the first time anyone has launched a ‘blind’ whisky in this way and we are confident that this innovative campaign will excite whisky drinkers and help them to truly appreciate single malt and understand the flavours they taste in The Glenlivet’s award-winning range.”
Only 3,350 bottles have been manufactured by Master Distiller Alan Winchester at The Glenlivet Distillery located in Speyside.
Those interested will have to decipher its secrets by triumphing in a series of online challenges on the web site and Facebook. They will experience the smell or taste with the help of a number of digital interactive tools.
Alan Winchester said: “The flavor is a multi-sensory experience: taste and odor, as well as of the drum that is used to encourage people to use their senses by a complex combination of vision and sensation in the mouth, one alpha Glenlivet information source, I hope they will get a better appreciation of the unique flavor and great for understanding the complexity of single malt whiskey to expand our depth, I can not wait to hear the reaction of the people do not. ”
The Glenlivet Alpha is available from May 8th in USA, UK, France, Netherlands, Italy, Germany, Denmark, Sweden, Switzerland, Andorra, China, Hong Kong, Malaysia, Taiwan, Japan, India and South Africa, priced at $120.