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The Net Set – Net-A-Porter’s New Fashion Social Network

The Net Set - Net-A-Porter's New Fashion Social Network

What could be better than mix of social media and shopping? Fashion retailer Net-a-Porter is launching its own mobile-app-based social network for fashion fans. Called The Net Set, this new fashion-friendly social network app allows consumers to scroll through a feed of their favorite Net-a-Porter products, recommend products to friends, upload images and shop for more than 350 of the most-sought-after fashion collections. The company’s image-recognition software will analyze the images and find the closest match in Net-a-Porter’s inventory, then offer it up to users for purchase.

The Net Set - Net-A-Porter's New Fashion Social Network
The Net Set – Net-A-Porter’s New Fashion Social Network

Once users create a profile, they can also amass followers (called “admirers”) who can comment on a user’s public purchases and style inspirations.
The initial launch of the app will happen on May 13 and will be available on iPhone, iPad and the Apple Watch.

The Net Set - Net-A-Porter's New Fashion Social Network
The Net Set – Net-A-Porter’s New Fashion Social Network

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Written by Slamchica

Aleksandra Arsenovic graduated with a degree in economics and has a master degree in tourism. Since she worked as a travel agent, she has traveled around the world and developed an interest in luxurious hotels and exotic destinations. As a big fashion fan, Aleksandra loves expensive and luxury fashion items. As an editor of Extravaganzi she shares her knowledge about travels, fashion and accessories.

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