Triumph and TAG Heuer Create a Special “Bonneville Heuer” Motorcycle

"Bonneville Heuer" Triumph Motorcycle

British motorcycle manufacturer Triumph and Swiss watch manufacturer TAG Heuer have collaborated to create a special, one-of-a-kind “Bonneville Heuer” Triumph motorcycle. Inspired by Steve McQueen and the Porsche 917k that the famous actor, racecar driver and motorcycle rider piloted in the classic film Le Mans, the Bonneville Heuer is painted up in the classic Gulf Oil blue and orange scheme and will be used for promotional purposes.

"Bonneville Heuer" Triumph Motorcycle

McQueen rode Triumph motorcycles personally and in movies such as The Great Escape (1963). Triumph Motorcycles continues that relationship with McQueen’s estate to create vintage styled McQueen apparel. For 2010, the Triumph clothing range includes a jacket and t-shirt reminiscent of when McQueen raced a Triumph in the International Six Days Trials in Germany.

McQueen famously wore a Heuer Monaco watch in the aforementioned race film and was a renowned Triumph enthusiast. Says Neil Morley, Triumph’s Head of Brand Communications:

We are delighted to play our part in this exciting project. The Triumph Bonneville and TAG Heuer Monaco are both timeless masterpieces, celebrating their respective 50th and 40th anniversaries this year,” said Neil Morley, Triumph’s Head of Brand Communications. “We also both have a natural connection with Steve McQueen, who famously wore a Monaco watch in the film Le Mans and was renowned for his love of our bikes, making this a very natural collaboration.

"Bonneville Heuer" Triumph Motorcycle

The Triumph Bonneville was born in 1959 to recognize Johnny Allen’s land speed records at the Bonneville Salt Flats. The Triumph Bonneville was an instant hit in America and the UK, and 50 years later continues to be one of Triumph’s most iconic motorcycles. Despite its classic appearance, the new Triumph Bonneville motorcycles feature state-of-the-art design and performance.

"Bonneville Heuer" Triumph Motorcycle

The full range of Triumph motorcycles are available at authorized Triumph dealers throughout North America. To find your local Triumph dealer, please visit

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Written by Arsa


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