Ruhla is an iconic brand of German-made watches, which has completely disappeared from the market 25 years ago. Two young entrepreneurs have decided to bring the Ruhla watches back to the market under the brand name TUW Ruhla. Their first model, Thuringia, is set to hit Kickstarter in December 2015. In the past, Ruhla watches were something like the Volkswagen of watches. They were the worker’s watch: accessible in price, dependable in their quality and wholly unpretentious.
TUW Ruhla seeks not only to revive the brand name of those watches, but also their unique style and spirit. TUW Ruhla has designed their new collection of watches similarly to how one might modernize a vintage car. The result is heavily influenced
by the original but also in tune with today’s fashion sensibilities and engineering standards.
The first watch from TUW Ruhla’s new collection to be released publicly will be the Thuringia. It is a slim, versatile watch, which can be worn confidently in both formal and casual settings. Just like its predecessors, the Thuringia features an understated, down-to-earth design, which nonetheless sports the same design elements, which made the original Ruhla watches unmistakably unique in their time.
Thuringia will be available in two variations: Thuringia and Thuringia Vintage. The two models feature a case diameter of 40 millimeters for the gents-sized watches and 32mm for the ladies-sized watches. In addition, each model offers the choice between multiple color variations and each watch will be available with either a quartz or an automatic movement.