When the doors open Sunday night for U2’s second show at Morumbi Stadium in Sao Paulo, Brazil, the band’s 360 tour will become the highest grossing tour in history.
With 26 shows left before the tour finishes in Canada on July 30, U2 360 Tour sets a new record as the top grossing tour of all time, with final ticket sales due to surpass $700 million. That beats a previous record set by the Rolling Stones’ Bigger Bang Tour, which grossed $554 million from 2005 – 07. Live Nation Entertainment has announced U2 360 is the most successful tour of all time.
So far U2 360 has played to 5 million people across Europe, Russia, North America, South America, South Africa, Australia and New Zealand. By the tour end on July 30, more than 7 million people will have seen this revolutionary production with 110 shows in 30 countries across five continents.
In the statement, U2 manager Paul McGuinness was quoted as saying, That dollar figure for the gross looks enormous. Of course I can’t tell you what the net is, but I can tell you that the band spend enormous sums on production for their audience.
Arthur Fogel, U2’s Tour Promoter and Producer said, These numbers are staggering, a fantastic result. U2 have invented a new style of rock show and they continue to deliver their fans the best possible live experience. An in-the-round transportable stadium production is something that the touring industry has been trying to figure out for some time. The extra capacity that the U2 360 creates also allows for a large number, several thousand in fact, of low priced tickets at every show.