One of the most daring athletes today, Usain Bolt has been named the CEO – Chief Entertainment Officer – for French Champagne House Mumm. After much speculation about his next step after the victory in Rio, Mr. Bolt said he’s ready for one of the biggest challenges of his career – to become CEO of Maison Mumm. In his new role, Mr. Bolt will take the lead in creating unique and daring ways that promote the spirit of the celebration of the energy, intensity and freshness of Mumm champagne.
His long-term goal for Mumm will be to lead initiatives that will excite the world, and which will finally result in efforts to contribute to the Mumm champagne house and become number one in the US.
Mr. Bolt is well qualified to take on the title of chief entertainment officer. His leading position in the sport is indisputable. His fighting spirit and his mood during celebrations after his victory entertained countless fans around the world. Personal motto of g. Bolt – “Anything is possible. I do not think about borders” – fits perfectly with the motto of Mumm brand – “Only the best”, but also with its spirit – “Dare. Win. Celebrate.”
“I’m honored to take on the role of CEO for Maison Mumm and to show the world what it means to celebrate and entertain in daring ways,” said Bolt. “My number one mission will be to enhance Mumm’s legacy in celebrating victories in stunning ways, and I’m very excited to invite all my fans around the world to raise their glasses with me.”