Vertu teamed up with the UAE-based calligraphy artist Wissam Shawkat for a bespoke phone design. This unique collaboration reinforces the importance of the Middle East to the luxury handmade mobile phone brand, and offers customers an opportunity to own a piece of art that reflects their individuality. Wissam Shawkat said “I’m honored to be working with Vertu. The brand has changed the definition of what a mobile phone can be – from something very practical to an innovative, extremely personal object.
Each phone combines hand craftsmanship with leading edge technology, resulting in a sensorial experience in both design and function. Similarly, I aim to elevate the art of Arabic calligraphy, while maintaining the heritage of the traditional Arabic art form. I aim to advance the aesthetic to something contemporary and modern.”
Vertu’s Head of Design Hutch Hutchison added: “This collaboration with Wissam is the ultimate expression of our Bespoke offering, whereby customers can own more than just a unique Vertu, but truly a work of art. This exemplifies how Vertu is innovating with new and previously unheard of levels of personalization on the mobile phone.”
A selection of the artist’s most iconic pieces honoring the theme of ‘love’ will be on display in Vertu’s Villagio Mall boutique this Ramadan from 1st June – 1st July, 2016. Alongside the exquisite exhibition, guests will also be able to view Vertu’s Ramadan in-store designs created specially by Wissam Shawkat who was inspired by Vertu’s iconic ‘V’ logo. Vertu customers will also have the opportunity to purchase a New Signature Touch handset featuring one of Wissam’s iconic Arabic calligraphy designs, or commission the artist to create a Bespoke handset in-store.