Vineyard Vines, a company best known for its whimsical neckties and smiling pink whale logo, signed a multi-year partnership with Churchill Downs Racetrack, which hosts America’s premier horse racing and entertainment event, the Kentucky Derby. Brothers Shep and Ian Murray, CEOs and Co-Founders of Vineyard Vines have designed a line of clothing and accessories for men and women and named it the Official Style of the Kentucky Derby.
The collection was inspired by all aspects of the Kentucky Derby, including print names like: Run for the Roses, Lucky Shoes, and Off to the Races. It will offer a variety of fashion items, including sports jackets, shirts, ties and belts for men, dresses, tops, scarves, hats and handbags for women, and sportswear for both genders.
This is the first time that Churchill Downs has partnered with a clothing brand to create an official fashion collection associated with the Kentucky Derby. A one of a kind, world class sports and entertainment event held annually on the first Saturday in May.
The Vineyard Vines for Kentucky Derby collection will be sold at all vineyard vines free-standing stores and selected wholesale accounts and department stores nationwide, as well as through the Kentucky Derby official online store and at vineyardvines.com.