While the Devil may endorse Prada, the Virgin Mary has decided to flaunt the Louis Vuitton. At a biennial exhibition of sacred art in Italy, a statue of the Virgin Mary is displayed donning French luxury brand’s trademark, LV logo.
Francesco De Molfetta, designer behind this creation said he made this statue to denounce a society based on the cult of appearance through the use of a brand that represents the search for ephemeral happiness. The biennial is held at Isola del Gran Sasso in the central region of Abruzzo.
Francesco De Molfetta’s works have already reached Tokyo, at the T20 contemporary art gallery of Murcia Spain and at the museum of Besancon in France.