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Winestar’s Red, White and Rose in Cans to Become ‘Nespresso of wine’

Wines to be served in cans like beers and refreshments? This might be widespread of Paris-based start-up Winestar realize their aims “to become the Nespresso of wine and popularise it”. French company claims to be the first French brand to launch their Red, White and Rose wines in an aluminum can.

Their wines are all A.O.C. (Appellation d’Origine Contrôlée). Each 187-milliliter recyclable can (one-fourth the size of a typical 750-milliliter bottle) lists the wine estate, the appellation and the grape varietals as well as the vintage.

Winestar Wine in a Can

The first series hails from Château de L’Ille from the Corbières appellation in the Languedoc region of southern France. The white is a blend of the local Rolle (Vermentino) grape, vintage 2011. The rosé is Syrah and Grenache, vintage 2012. And the red is a blend of Syrah, Mourvèdre and Grenache from the 2011 vintage.

Working with the European office of Ball Packaging, Winestar founder Cédric Segal developed a can with a coating inside “to make total isolation between the wine and the can.” He is targeting a specific market and season: young French consumers which have ceased to cherish the time-honored but supposedly endangered practice of drinking while picnicking.

The 187 ml cans sell at €2.50 ($3.33) each or €59 ($78.56) for a case of 24 (equivalent to six bottles).

A start-up out of France is getting a lot of buzz and raising eyebrows for launching a range of canned wines in a country of wine purists, where traditional winemaking traditions are fiercely upheld

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Winestar’s Red, White and Rose in Cans to Become ‘Nespresso of wine’ was last modified: June 14th, 2013 by Slamchica
About Slamchica

Aleksandra Arsenovic graduated with a degree in economics and has a master degree in tourism. Since she worked as a travel agent, she has traveled around the world and developed an interest in luxurious hotels and exotic destinations. As a big fashion fan, Aleksandra loves expensive and luxury fashion items. As an editor of Extravaganzi she shares her knowledge about travels, fashion and accessories.

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