Wines to be served in cans like beers and refreshments? This might be widespread of Paris-based start-up Winestar realize their aims “to become the Nespresso of wine and popularise it”. French company claims to be the first French brand to launch their Red, White and Rose wines in an aluminum can.
Their wines are all A.O.C. (Appellation d’Origine Contrôlée). Each 187-milliliter recyclable can (one-fourth the size of a typical 750-milliliter bottle) lists the wine estate, the appellation and the grape varietals as well as the vintage.
The first series hails from Château de L’Ille from the Corbières appellation in the Languedoc region of southern France. The white is a blend of the local Rolle (Vermentino) grape, vintage 2011. The rosé is Syrah and Grenache, vintage 2012. And the red is a blend of Syrah, Mourvèdre and Grenache from the 2011 vintage.
Working with the European office of Ball Packaging, Winestar founder Cédric Segal developed a can with a coating inside “to make total isolation between the wine and the can.” He is targeting a specific market and season: young French consumers which have ceased to cherish the time-honored but supposedly endangered practice of drinking while picnicking.
The 187 ml cans sell at €2.50 ($3.33) each or €59 ($78.56) for a case of 24 (equivalent to six bottles).