Can the perfume change someone’s mind about you?
When it comes to fashion, some stories about a certain model are more and more important, rather than color and cut. You always have a picture in your head and people wearing a particular garment. It’s the same with perfumes!
Fragrances have such a powerful impression on our subconscious, that we are not aware of it. Did you happen to be passing by someone who smells of some well-known perfume and in your head immediately starts rewinding the film?
You return to the scene from a trip, before your eyes your dear person’s face is wearing the perfume that was wearing this perfume or takes you to the childhood journey and moments while you were brewing cookies with your grandmother.
Because, your grandmother wore a perfume that just “stuck” your nostrils. Perfumes are like weather machines – they are able to convey to us the emotions of a moment. They say that perfumes have such a power, that if you wear a perfume that other people like, you have actually a secret weapon. A good perfume is enough for people to change their minds about you.
This is exactly what the fashion house Gucci and Alessandro Michele have on their mind when created a perfume, for which the whole world is crazy about – Gucci Bloom.
Created by renowned nose Alberto Morillas, led by Alessandro Michele, the fragrance was created to be discovered, as well as his name. The art director has imagined a scent as a flower garden full of different types of flowers and rich aromas that appear. Its authenticity stems from excellent natural ingredients. In the perfume fragrance, flowers are a unique expression of new components coming to the world for the first time. The floral fragrance contains notes of jasmine, tuberose and Rangoon creeper, which is a special ingredient originating in India, used exclusively in this fragrance. Inspired by the authentic female spirit, Alessandro Mikele encourages a sense of freedom that allows women to be faithful to themselves.
The idea of an advertising campaign was discovered through the contemporary women of Gucci’s house, such as actress Dakota Johnson, actress and model Hani Nef, and artist Petra Collins.
The scent is presented in a lacquered bottle, reminiscent of porcelain, in a vintage powder pink shade with a Gucci label appliqué.” Bloom is $92 for 50 ml or $124 for 100 ml.