Yair Shimansky is a jeweler based in Cape Town, South Africa who specializes in diamonds. Its diamonds are known to be of the highest quality, and his marketing ideas are one of a kind. Four years ago, the company was in the spot when created diamond studded soccer ball for the FIFA World Cup, worth $2.5 million. Shimansky also came up with the idea of the most expensive tattoo, for the record books.
Shimansky jewelers decorated South African model and Shimansky brand ambassador, Minki van der Westhuizen, with 612 Shimansky Ideal Cut .5 carat diamonds to create the most expensive tattoo in the world. This amazing floral pattern is worth a whopping $7.2 million South African rands – or $924,000 USD. Shimansky’s move was to promote his jewelries to high-end clients. It obviously works well!