Two weeks ago, Estée Lauder has finally launched their world’s first #beautyplaygound concept store in Malaysia. Opening its doors in Sunway Pyramid, this new concept store is every girl’s dream come true with the make up, personal tablet make up information, virtual selfie corner and friendly ‘Dream Team’ beauty specialists that are available for any instant assistance. There are acutally 6 play areas in #beautyplaygound which would transform every lady into a beautiful lady.
Since the current ‘It’ girl and face of Estee Lauder is none other than Kendall Jenner, the special corner at the new concept store is the “Chill with Kendall Jenner” space, where you can browse through the ‘It’ girl’s latest makeup looks and get tips on how to achieve them on an iPad. Other areas include Glow On (discover personalized secrets on having great skin by the ‘Dream Team’); Glam Up (have fun with endless possibilities using colors to create unique makeup looks); Get Polished (complete your look with Estée Lauder’s nail colors); Mix & Mingle (try out the latest fragrance and check out some cool gifting ideas) and Strike A Pose (take a selfie against a digital photo wall to show off your brand new look).
The Estée Lauder #BeautyPlayground is currently located at the Ground floor (Orange Zone) of Sunway Pyramid Mall, Kuala Lumpur.